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Photo courtesy of Goosey Goosey Gander Photography 

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Alex, owner of Bow Wow Boutique, has loved animals all her life and had always wanted to work in the industry. After working in various animal related places since 2009, she became interested in the products that are used on our pets.

After doing research of what was available to the public, she found that all the collars, leads and harnesses were rather boring and didn’t cater for the needs of different breed’s or individual personalities.


While working at Dog Day Care it became apparent that many of the dogs were wearing average looking, poor quality products. Their I.D tags had writing scratched to the point of not being able to read it and the clips on their leads were hard to open as they had rusted from numerous trips to the beach.

This is where the idea for Bow Wow Boutique NZ began. The goal being to individualize your pets products, not only making them look stunning but also making sure they hold up against wear and weather.

We strive to provide you with a safe and strong product, at reasonable prices that will exceed your expectations.


We will do our best to cater to your wants and your pets needs when it comes to the perfect product. Every product is custom made and special requests are available.


We are always on the lookout for new ideas and different styles, so if you have any ideas or queries please don't hesitate to contact us.


Thanks to the clients who have shared their opinions of what they are after in a product and all the support from friends and family who made this possible.

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